Jung, L. (Louis) E. (Emmanuel)

[NEW ORLEANS] [LIQUOR] Jung's Cordial Distillery - Established 1883; Partial Price=List of Distilled Liqueurs IN CASES - JUNG'S GRENADINE SYRUP The Best For Mixed Drinks

New Orleans: J. E. Jung Distiller, c.1913. 27 x 16 cm. Broadside wholesale price list of liqueurs and syrups issued by Jung's Cordial Distillery of New Orleans. Louis (Emmanuel) Jung was born in The Big Easy around 1867 and began his career as a co-owner of a liquor house known as "The Sazerac House." After a falling-out, in 1887, he continued operations under his own name and that same year succeeded in patenting the formula for "Peychaud Bitters," a highly alcoholic tonic that had been invented years earlier by A.A. Peychaud, a Haitian Creole apothecary who had settled in New Orleans.

Jung later turned his attention to absinthe. When the United States, following the lead of other countries, banned absinthe as poisonous in 1912, Jung concocted and trademarked the first American substitute, one that contained most of the ingredients but left out wormwood. He called it "Greenopal" and marketed it as a liqueur. This product is listed in this broadside as "Greenopal, (Green or White) 120 proof - best Absinthe substitute." Lightly toned with some visible creases. Cream illustrated paper. Very good. Item #4985

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