Item #4182 [ADVERTISING] [ART] Thirty Silver-Leaf Recipes; for Making Good Things to Eat. Swift, Company.

[ADVERTISING] [ART] Thirty Silver-Leaf Recipes; for Making Good Things to Eat

Swift & Company, 1914. Staplebound. Unpaginated [13 pp.] 15.5 x 10.5 cm. A rare pamphlet featuring the graphic design known as Plakatstil ("poster style" in German) or Sachplaket ("object-poster" in German). This style originated in Germany in the early 1900's and soon spread to the US. The common characteristics of this style are bold eye-catching lettering with flat colors. Shapes and objects are simplified, and the composition focuses on a central object. The cover of this pamphlet incorporates this style with the female character placed dead center and the dark background using a similar color for her dress. Swift & Company was close to the pinnacle of its meat slaughtering and distribution business and found a way to use the surplus remnants of the process to make lard. Recipes include: Fried Oysters, French Fried Potatoes, Hominy Balls, Gingersnaps, Devil's Food Cake, Biscuits, Rolls, and many more. The pamphlet also incorporates two essays discussing the pureness of the product and the importance of keeping the fat from burning. Wrap lightly scuffed on the rear, otherwise clean. Interior clean and crisp. Blue illustrated wraps. Near fine. Item #4182

Price: $125.00

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