Cranston, RI: Narragansett Brewing Co., c. early 1940's. 25.5 x 18 inches. Rare color lithographed poster. The Famous Narragansett Bock beer was first produced on February 8th, 1912. Narragansett Brewery, in Providence, Rhode Island used to throw a Bock Beer Festival on the brewery grounds every spring until things got out of hand in the 1970's. Well known for it's "Hi, Neighbor! Have a 'Gansett" slogan which commenced after World War II, Narragansett brewery suffered, like every other alcohol producer, during the years of Prohibition. In an effort to revive the brewery after suffering significant financial losses, Narragansett approached a young artist to design a new mascot as part of a marketing campaign, That artist was none other than Theodore Geisel, also known as Dr. Seuss, who is credited with creating Narragansetts' well-known, albeit completely inappropriate "Chief Gansett" character.
Theodore Geisel's connection to beer goes pretty deep; his father and grandfather were both brewers. These German immigrants owned a brewery in Springfield, MA named Kalmbach and Geisel (refereed to as "Come Back and Guzzle" by the locals) which was renamed Highland Brewery, then Springfield Breweries later on. Like other alcohol producers during Prohibition, the Geisels were forced to close the brewery and Theodore's father found work as the city's Park Superintendent. One can imagine that Theodore never forgot the damage Prohibition did to his family and was eager to work with the Narragansett brewery in his early years as an illustrator. Four closed tears to edges, approximately three inches of water damage to right edge and five puncture marks. Color illustrated poster with black quarter inch metal band to top and bottom. Very good. Item #3389