Milwaukee, Wisconsin: Miller Brewing Company, 1982. Staplebound. 28 x 30 cm. 26 pages. Miller Brewing Company's promotional pamphlet seeking to polish their reputation within the Black/African American community. Large format, fully illustrated with charts exhibiting the growing percentage of black employees from 1972 to 1982. This pamphlet focuses on Minority Business, Contractors, Vendors, Advertising Agencies, Banks that the company includes as partners.
"We're proud of our partnership with the black community. That's why we've put together this publication - to talk about that partnership and The Miller Commitment". Also presented is the company's relationship with various publicity campaigns such as Lite beer commercials on radio and TV featuring former football stars Bubba Smith and Deacon Jones. Educational Partnership includes Minority Summer Intern Program, BEEP (Black Executive Exchange Program - designed to help black college students prepare for business and industry & fold-outs highlighting various workers within the organization. Clean, crisp copy. Red illustrated wraps. Near fine. Item #2952