Seattle: Hougher & McCaw, 1971. Originally sold by NOW (National Organization for Women) in the early 1970's, this board game seems surprisingly consistent with some social norms that are still prevalent today. Carolyn Houger conceived the idea for the game after her 4-year-old daughter remarked, "Wouldn't it be terrible to be an old Maid" after playing the card game Old Maid.
The initial concept was to have players participate as the opposite sex in hopes that partners could appreciate what it's like from the other's viewpoint. With 144 pink and blue cards - Woman & Men Chance cards - one must move around the board, making it from the doll house to the White House. Pick a Woman Chance Card: You were an average housewife, working 100 hours a week. Then your husband divorced you because you looked tire. He'll get $144 a month social security because he worked 40 hours a week. Take one step forward for every penny you'll get for putting in your 100 hours. Stay right were you are. A random Man Chance Card reads: You wear this lapel button that means you've had a vasectomy, but you really haven't. Give this card to the first woman on your left. She must keep it until she lands at the abortionist or maternity ward. While moving around the board, one encounters squares such as: Divorce Country - Try, try again. Go to the Wedding, or Plastic Surgeon - They turned you into a bunny. Go to the Playboy Club.
Two boards - one plastic, one cardboard. Six plastic player markers, a plastic baby (carried around by players who land on Child Care Center) 144 blue and pink cards, sexist role cards, and 4 page directions. Taped into top of box is an article from the Chicago Sun-Times, Sunday January 23, 1972: Sexism - a new game for adults. Also taped onto the inside of the front cover is a typed description of the game: Wouldn't Sexism be a right-on gift for Christmas, weddings, anniversaries, Bar Mitzvah (!?), with a hand written address of the creator, Carolyn Houger. Yellow and black cardboard box. Very good. Item #2787