[DIETING] WEIGHT WATCHERS POSTER; WW 10

[DIETING] WEIGHT WATCHERS POSTER; WW 10

Israel: Weight Watchers, c. 1978. Poster. I48 x 33 cm. In the early 1960's, Weight Watchers founder Jean Nidetch began inviting friends into her Queens home once a week, to discuss how best to lose weight. As word spread and attendee numbers grew, Nidetch finally launched Weight Watchers Inc. in May, 1963. After inviting former attendees to franchise their own branches and run their own meets, Weight Watchers spread across America, and eventually across the world. By 1968, Weight Watchers had 102 franchises in the United States, Canada, Great Britain, Israel, and Puerto Rico. This Poster, in Hebrew, illustrates the thin person within, an aspirational strategy of selling the weight loss brand. Printed in Israel by Shohar. Clean copy. Color illustrated cardboard. Near fine. Item #2510

Price: $100.00